Issue 01 — launching soon
A weekly newsletter by Shelley Dunagan
YOURPIPELINEIS LYING.
91% of deals in your pipeline aren't real. They just haven't been inspected yet. Every week, one lie your forecast is telling you — and what to do before it costs you the quarter.
Free. Weekly. No fluff. Unsubscribe anytime.
$100M+ARR scaled across enterprise
315%Increase in qualified pipeline
77%Reduction in wasted revenue motion
What's inside
Every issue
One thing that isn't true
A metric, assumption, or process your revenue org treats as fact — that isn't. Named directly, no softening.
How to see it before it's too late
The 2–3 specific indicators that reveal the problem before it costs you the quarter. Evidence, not intuition.
One action you can take this week
Not a framework to implement over six months. One concrete move a revenue leader can make Monday morning.
A question that exposes your pipeline
A closing provocation that makes you run one deal through the system — and see what breaks.
FOR THE 9% WHO WANT THE TRUTH.
Most revenue content tells you what you want to hear. The 91% is for the leaders who already know something is wrong — and want the system to fix it.
- CROs who are tired of being surprised at the end of the quarter
- VPs of Sales whose forecast calls feel more like therapy than inspection
- Revenue leaders who know pipeline ≠ coverage but can't prove it yet
- Executives who want one definition of reality across Sales, Finance, and Product
- Anyone whose Q4 has ever closed at 60% of what the pipeline said in September
Stop guessing.
Start inspecting.
Free. Weekly. For the 9% who want the truth.